Our Mission

The Engagement Committee serves to promote community within the undergraduate student body. We’re a group of passionate students dedicated to increasing undergraduate engagement by providing creative ways for students to contribute and oversee the work executed by the UA committees.

Current Initiatives

ON CAMPUS OUTREACH

We are working to make greater use of the UA infinite board to promote UA events and overall student engagement (student org highlights, etc.). Additionally, we seek to host more pop-up events around campus to collect general feedback from the undergraduate community regarding the MIT experience and the UA’s role in enhancing student life.

Social Media Outreach

We currently use Instagram (@mit_undergradassoc) as a main form of communication with students, and are working to incorporate Linktree for centralizing our relevant links and Buffer for scheduling posts.

UA WIDE SURVEY

Last year, we kicked off what we will have as our Annual UA-Wide Survey. We want to reach out to students across all undergraduate years and backgrounds to understand how the we, as the UA, have improved their MIT experience and what we can do better.

PAST Initiatives

MIT COVID Hack

We rolled out over 20 social media posts, successfully engaging with the student community. We were certain to keep our branding focused and uniform — in signature UA style — to bring about increased transparency and visibility to the Hack. We hope to employ similar branding methods for other UA initiatives.

Structuring

One of the main things we did over the course of this semester was strategise. We have two goals: to communicate UA-relevant information with the rest of the student body, and to build community within the UA. To accomplish this, we are splitting UA Involvement up into two primary teams, Socials and Connect. We discussed at length what an effective social media campaign would look like, and how we would want to execute it. This is what resulted from those conversations:

● Content collection (through existing meetings etc.)

● Content organisation (into three categories: posts, stories, and IGTV. There will be one post and three stories made per week at minimum.)

● Content distribution. Currently, we are focussing on Instagram as our primary medium.